REPORTING TO THE VICE PRESIDENT MARKETING
JOB PURPOSE
Implements Marketing and Public Relations strategies to ensure good information flow within the Company as well as a positive public image of the Company. Manages the full scope of Digital marketing activities within the Company.
JOB FUNCTION
PR and Media Communication
- Identify potential media release opportunities through participation in GMT’s, Agency meetings and liaison with relevant managers
- Coordinate Fact Sheets for the briefing of the PR Agency and gather relevant documents and photographs to support each story
- Brief the PR Agency and assist where necessary to set up interviews between staff and writers / journalists as required by the PR Agency
- Monitor and assess media activity and ROI
- Ensure all staff and customers are kept informed of media activity, news and events
Electronic Media
- Manage online brand and product campaigns to achieve agreed objectives
- Manage supplier and ensure design of global company website is implemented, maintained and improved as required
- Monitor website performance and coordinate improvements in conjunction with Agency
- Actively drive and manage new content
- Co-ordinate internal projects and complete within target date
Lead Management
- Monitor and action all incoming mail leads generated from the website
- Maintain records of all leads as per departmental standards
- Monitor conversions and report on ROI as requested
General Administration
- Maintain accurate records of online media activities