Purpose
- Successfully grow online sales capability through e-commerce channel
- Effectively support cross-functional integration
- Manage and optimise all online sales channels, including owned and partner platforms
- Connect e-commerce to existing digital ecosystem and optimise for sales
- Establish consumer data marketing capability
- Manage all CRM / direct marketing communication
- Proactively monitor and optimise ecosystem and accurately report to business using data insights
Key responsibilities for this position include, but are not limited to:
- Collaborate on developing e-commerce roadmap and marketing plan to support business objectives and sales goals across business units
- Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities
- Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities
- Proactively manage online sales touchpoints including owned and partner sites
- Manage e-commerce digital assets and content effectively for all products
- Syndicate relevant e-commerce assets for retail partners
- Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements
- Online customer journey mapping and orchestration
- Manage online customer journey optimising for sales, including:
- Lead generation for both B2C and B2B products
- Conversion on owned e-commerce channel and that of retail partners
- oProactively find new digital ways to generate online sales
- Develop CRM marketing plan to support business objectives and goals across business units
- Manage all CRM / direct communication deployment, measurement and reporting
- Implement CRM campaigns to engage, retain, upsell and recruit prospects
- Execute campaigns using different communication tools including e-mail, sms, push notifications etc.
- Database management of Personal Identifiable Information (PII)
- Proactively optimise all activities towards KPIs
- Liaise and manage vendors effectively to ensure efficient operation
- Develop best practice cases based on campaign implementation
- Weekly reporting to the marketing and subsidiary head
Operational responsibilities:
- Achievement of Sales Target
- Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc.
- Monthly management and updating of direct marketing budget and plans
- Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received.
- Develop briefs for digital agencies and web administration services
Organization Impact/ Influence
- Extensive High Level Strategic / Operational Interaction with (Internal):
- Product Management, Corporate Marketing; Sales/ KAM Team, Service,
- Finance, Procurement; Logistics.
- External Interaction with: E-commerce vendors.
Nature and Purpose of the Interaction:
- Product management: Marketing strategy and implementation, product specs, images.
- Corporate Marketing: BU Marketing strategy alignment with Corporate
- Marketing strategy.
- SALES/ KAM Team: sharing E-commerce planning
- Finance: Budget management, invoice payments to vendors.
- Procurement: vendor applications, purchase evaluation forms